Editorial Direction
I help organizations find their voice through detailed editing and writing, balancing clarity with style. From long-form features to short online copy, I build narratives that convey brand messages and values.
Brand Strategy
Through cultural and market research, I create comprehensive plans to help organizations meet their goals. I provide trend reports, graphics packages, and data analysis to inform ideas for both short- and long-term initiatives.
Creative Consulting
I provide guidance for projects across industries, ensuring brand consistency while maximizing reach. Projects range from graphic and website design, digital engagement strategy, and events consulting.
Current Projects
Elsewhere Magazine by Endeavor Global
Elsewhere by Endeavor is a print and digital publication that features the stories of our entrepreneurs shaping the future of the global economy beyond Silicon Valley and China. I edit and provide feedback on stories for the publication.
I'm also working with Endeavor to strengthen their brand narrative, creating boilerplate text, channel descriptions, and a unified narrative to help explain the organization to stakeholders and newcomers.
Acora - New Girls Nonprofit
A forthcoming nonprofit organization geared towards girls is coming in spring 2027. This summer, I've been doing research to help prepare them to meet girls where they are, both online and offline.
Our digital engagement strategy and Girl News newsletter keep the team up-to-date with girls today, combining current data and headlines with key takeaways and brand values for the organization.
Red Yes Studio is the production company behind Tony-Award winning Broadway shows, as well as other projects across media. I'm working on a brand and website refresh to ensure that their public-facing assets align with their bold creative work, including a language audit, design outline, and webpage structure.